August 19, 2024
It was about time we saw Myrtle Beach. After three years in this state we drove down to meet a niece and her young son, Rachel and Joseph, who had flown down from New Hampshire. It had been a couple of years since our last visit with them, we jumped at the chance.
At some point, if you live in these parts, South Carolina’s pseudo-tropical Low Country is an inevitable place. Charleston is for the history and architecture fans, Hilton Head is for the golfers and country clubbers. There are chic places among those three, Kiawah, John’s, Folly, Pawley’s Island, dozens more, specs of affluence and sand. Myrtle is up the coast, near the North Carolina state line.
Thousands make the drive to Myrtle every year from all over Yankeedom, thousands more from our neighborhood, the Upstate. The trip is across mind-numbing interstates, 385, 26, 20, 95, then a maze of state roads. The capital, Columbia, 90 miles into the trip, is at the junction of 26 and 20. Nothing else engages the human brain en route, the roads sink lower into Low Country, bogs, swamps, scrub forests, the odd auto-repair garage, burger joint, or church.
Visiting new places has not had much appeal lately. We were hitting Myrtle for one night then getting out. Your choice is the real beach or “Broadway at the Beach,” a promenade of attractions set along a manmade canal a mile or so from the real beach. Hotels provide a brochure: “Prepare to make magical memories as you enjoy a winning combination of shopping, dining, entertainment and attractions!”
For sure the summer visitor can find all those things at “Broadway”: deep-fried seafood, cotton candy, tee-shirts, ballcaps, sundresses, Trump 2024 banners, and more tee-shirts, thousands of them.

We had the fish dinner then strolled past Christmas at the Beach, Hollywood Heroes and Villains, two life-size plastic dinosaurs, a glittering five-story-high Ferris wheel, an equally tall waterslide, high-end restaurants and fast food, a stand that emitted a stream of bubbles and sold $20 caps. Kids climbed on the dinosaurs, parents snapped photos. We crossed the canal and watched a speedboat roar through sharp turns, thrilling the paying passengers.
On the other side we found more of the same along with three or four abandoned restaurants. Recrossing a second bridge we glanced down to see hordes of large koi, a type of carp, jumping to snap at scraps of food tossed by tourists.
It was the hard-core summer scene, throngs of visitors in tees and tank tops, tired and hot, slogging hand-in-hand with their tired kids, lugging plastic sacks of their purchases. I recalled the same setting along Atlantic Avenue in Virginia Beach, which we visited many times years ago, the tee-shirt and beachwear shops, the fast food, the low-rent bungalows and upscale hotels, the gridlocked traffic, the sunburned crowds.
The glitter and kitsch of the “Broadway on the Beach” spectacle seemed to explode before our eyes, every shop and marquee an urgent come-on to spend money on stuff you don’t really want that would end up forgotten in a closet or garage. As usual in these odd fixes, I thought of something else, this time the lonely, beautiful beach of eastern Long Island, New York, at a place called Amagansett, where my folks took us for two weeks each summer. Now, as then, not a souvenir stand within miles, wide beach and beach grass only, heavy surf crashing against the sand.
In the morning we made it over to the real beach. With Rachel, Joseph, and Rachel’s mom, Barbara, we padded across the warm sand and looked out at the sea. The tide was low. The surf showed a brown tint, the aftereffect of Tropical Storm Debbie. The waves rolled quietly up the sand. A few folks stood knee-deep in the water.
To the south a long row of beach umbrellas stood in a tight formation, sheltering people from the sun’s oppressive glare. Sunbathers sprawled on blankets, mostly looking already well-done. On the horizon a thin haze hung over the beach and the water. Across the span of sand the crowd was in the hundreds, and growing.
This was North Myrtle Beach. In both directions the high-rise condos and hotels, twenty, maybe thirty stories high, stood as if at attention as far as we could see. The impression was of a huge, bustling city of concrete and stucco, an intense urban infrastructure put up over decades to accommodate the desire of untold millions to visit the seashore.
It’s the same at Virginia Beach, maybe more of the same, and at the few other popular beaches I had visited in New Jersey, Florida, and Maryland. Just off the beach, the tourist support system offers mini-golf and fast food. Seafood restaurants and more souvenir places line the main artery, U.S 17.

Myrtle Beach, like those others, is an excursion into a peculiar world. In nearly all those places a hundred miles of near-empty rural countryside transforms into beach-resort business enterprise. Thousands and thousands come, creating massive traffic jams on summer weekends and holidays. People love the beach, wading in the waves, lying on the sand, buying tee-shirts and cheap stuff to take home.
I get it, we all do. Decades ago, the Jersey Shore was the place to be in summer. My New York City grandparents, always dressed as if for church, visited Asbury Park and Atlantic City and strolled the boardwalk, taking the sea air. My high-school friends and I drove to Long Branch Beach after senior prom.
My Long Island aunts and uncles, as kids in Brooklyn and Queens, loved Rockaway Beach with its Playland amusement park, an early touch of Myrtle Beach now turned into condos. They loved Jones Beach and Coney Island. These are famous places, New York institutions. You could ride the city bus or subway, no interstate travel required.
We watched Joseph stomp in the water and look for shells. Sandy took off her sandals and got her feet wet. The three of us talked about other things, about family, about visiting New Hampshire and maybe Maine. We were thinking of cool, crisp autumn weather, small towns, deep-blue lakes, pine forests, mountains. We didn’t think about Myrtle Beach.






