June 20, 2022
We walked up and down Main Street in Sturgis, S.D., 20 miles north of Rapid City, a quiet place 51 weeks of the year. The remaining week, in August, about 250,000 bikers show up for the Sturgis Motorcycle Rally. They celebrate amazing feats of motorcycle design and engineering, and other things: biking skill, leather outfits, for some, booze, for others, politics. This year’s rally is set for August 5th through 14th.
Sturgis, for some who have never been within 1,000 miles of the place, has become an icon of a bizarre strain of American life. Depends on your point of view.
The streets leading to Main Street resemble the streets of lots of other small American towns: modest homes, churches, supermarkets, gas stations. Most of the year traffic to and from southwestern South Dakota suburbs and southeastern Wyoming scoots by on I-90. In August Main Street and the adjacent neighborhood becomes Biker Paradise.
Many Americans think of bikers as rebels. Lots of classic films reinforce that idea. There was The Wild One, with Marlon Brando, in 1953. Then came Easy Rider, with Peter Fonda, Dennis Hopper, and Jack Nicholson. The 1969 movie, released at a troubled time, surveyed the landscape of drugs, dangerous behavior, and redneck violence. The movie pitched drug dealers as rebels, the rednecks were killers. The themes were disturbing, but memorable.

Some bikers—not all—cultivate and advertise the Easy Rider shtick: the hair, the clothes, the unconventional behavior. But something happened in recent years to the biker mystique, if that’s what it was, or is. Some bikers—not all—went off the rebel reservation and became walking, er, riding advertisements for loutish, lowbrow America.
At Sturgis, booze, drugs, and asinine behavior get the same attention as the motorcycle design and ridership competitions. Then in August 2020, as the covid pandemic killed thousands, the rally went on as planned in the face of calls for it to be canceled. The studies conflict, some say the impact was minimal, others say it spread the virus to hundreds of thousands.
Sturgis also now is a friendly place for that strain of public policy analysis that holds that Trump is the fearless defender of the real America; Biden isn’t really President because the 2020 election was stolen; an AR-15 is a man’s best friend; the only good liberal is a dead one. At Hot Leathers, on Main at Junction Avenue you can buy a $300 leather jacket emblazoned with a giant skull. Across the street you can get a banner with a silhouette of an automatic weapon and the slogan, “Come and Get It”; a poster of Trump wearing aviator glasses and waving an AR; flags showing Trump with the legend, “Finally, a Guy with Balls.” Main Street is, in a big way, Trump Street.
Anyway, some folks come for the motorcycle contests and the beer.
From Sturgis we crossed the state line into Wyoming, heading into the vast horizon of green, empty range and brilliant blue sky of the smallest U.S. state in population with about 577,000 souls, fewer than Vermont, which has one-tenth the square mileage. We headed to Sheridan in the northeast corner, still the heart of Trump country, but also Cowboy Country.
As we settled in the hotel room we heard a knock on the door: our youngest daughter, Kathleen, appeared. She had driven the 500 miles up from Colorado Springs as a Father’s Day surprise. Truly lovely.

Sheridan shows the class of cowboy land, aware of its huge place in the history of the West. King’s Saddlery, Sheridan’s “tack” store, says it offers everything the cowboy or cowgirl needs: saddles, ropes, bridles, bits, reins, halters, saddlebags, and items I never heard of, and you can get it all online. Don King’s Museum, behind the store, captures the story of the West, which is the tough spirit of the Polish and Italian settlers who became the ranchers, miners, cowboys, and businessmen. It captures eloquently the rodeo culture, the cattle business, the life of Native Americans, but also the bloody tragedy of the U.S. Cavalry-Indian Wars.
At the museum we talked to a mild-mannered guy who said he’s pushing 80, slim and handsome in cowboy gear, and it wasn’t fake. He told us how 40 years ago he fell from his horse chasing cattle and nearly bled out. The museum gave him a job, he’s been there these last 40 years.

I saw one, exactly one “Cheney for Congress” yard sign, and a sprinkling of signs for Harriet Hageman, her opponent in the Republican Congressional primary. Liz Cheney is the most prominent of the miniscule number of Republicans who supported impeaching Trump. Hageman is the Trump-endorsed challenger. She’s favored to win. Cowboys, like bikers, are Trump people, they like the aviator glasses look.
We were here for the Bighorn Trail Runs, four events starting in the awesome altitudes of the Bighorn National Forest west of town. On Friday we drove 25 miles out to a spot on a gravel road past Dayton along the fast-moving Tongue River for the start of the 100-miler, the mountains towering on all sides. We met old Virginia friends, took pictures, wished the runners luck. They took off in a hot cloud of dust, the mercury forecast to reach 95F.
Saturday I started the 32-miler. On the hour-long bus ride to the start we ascended into the rugged and spectacular Bighorn Mountains. The driver pointed out clusters of moose grazing in meadows. The race began in a blustery breeze. We slogged up mountainsides and through snow and mud. The sun rose higher. In early afternoon I started to fall apart on a six-mile stretch across open prairie in mid-eighties heat. I missed the time cutoff at the 20-mile point, and didn’t complain.

An aid-station volunteer, a local guy, drove me to the finish. Because of a snowdrift across an access road we took a teeth-rattling ATV trail back to a gravel road, a two-hour ride. He talked about life in Wyoming, family, and politics, usually taboo among strangers. “I can’t talk to my friends about some things,” he said. They’re worried about Democrats taking their guns away, he said. I said that sounds like South Carolina.
When she got a cell signal a volunteer called Sandy to let her know I was alive. At the finish we watched the successful runners cross the line, congratulated the finishers, and cooled down by wading into the frigid Tongue River. We said so long to everybody and I limped back to the van. Sandy and I headed back to Sheridan. We’re looking, again, at 2,000 miles on the road.







