May 15, 2023
Last Wednesday, about noon, workmen installed a huge “Outdoor World” sign above the entrance to the giant sporting goods store here, previously known as Cabela’s. A clerk inside said it still will be called Cabela’s but also Bass Pro Shops (BPS), which owns the nationwide chain.
In 2017 Bass Pro Shops acquired Cabela’s, the company founded by Richard Cabela in 1961 when he tried to sell artificial fishing flies by mail order. By 2012 the business had revenues of $3 billion and 17,000 employees. Cabela’s had stores in 25 states and mailed 120 million catalogs each year. Bass Pro now is organizing the stores into five types. They’re all “outdoor world,” but some are named Outdoor World, including ours.
The Greenville store, like others in the group, is massive, a couple of hundred thousand square feet of floor space. It’s a celebration of roughing it, hiking, camping, fishing, hunting. The aisles in the fishing-gear section are canyons lined by forests of rods, thick, sturdy ones for baitcasting, giant surfcasting rods, thin, graceful flycasting poles.
The store gins up enthusiasm for fishing and gives kids a thrill with two tanks stocked with game fish, big ones. They glide gracefully past the glass. The idea is that if you get your fishing gear at Outdoor World you’ll land a lunker just as big.
A cousin, Bill, an experienced fisherman, had recommended Spectra Power Pro fishing line. Cabela’s, or Outdoor World, seemed the logical place. I picked up the line for my grandsons. An employee mentioned the store will install line on customers’ reels, a chore I wanted to avoid.
The front of the store is like lots of department stores, displaying fashionable men’s and women’s sportswear. Venture further and you’re in fishing: the rods, reels, lures, line, other tackle. The store will sell you a kayak or canoe, paddles, oars, life jackets. Then camping: Outdoor World has the ultra-water-resistant insulated clothing, cold-weather tents and sleeping bags, lightweight cooking kits, miniature propane stoves. It carries the freeze-dried high-nutrition meals, backpacks in every size, shoes and boots for every terrain.
The store offers survival and first-aid gear, generators, battery chargers, high-powered camp lighting, metal detectors and prospecting equipment, camp furniture like lightweight folding chairs and benches large enough for your living room, mountain bikes and biking accessories.

That’s the general outdoors fun end of the store. The rest is all about hunting: Rows of cammy bodysuits, waders, headgear, enough for a battalion of guerrilla warriors. For archery, high-tech bows, arrows, arrow points, crossbows, bow sights, bow cases, fishing bows, tree stands, targets.
You then get into the business end of the business: firearms. Richard Cabela was an enthusiastic big-game hunter and supporter of the NRA. In 2012 Cabela’s contributed more than $1 million to the NRA. The Cabela’s/Outdoor World gun inventory is catalogued under “hunting.” A few years ago an investment newsletter reported that one-third of the chain’s revenues came from firearms.
The gun department, in a rear corner of the store, is an arsenal: hundreds of rifles, shotguns, handguns. Among the long-gun makers: Savage, Browning, Winchester, Tikka, Springfield Armory (SA). Of course it’s all about hunting: deer, antelope, elk, moose, bear, wild boar, bison, whatever. The hunting section has the tree blinds, the ammo, the targets. The website features SA’s M-Lok AR-15 assault rifle, priced at $929.99, “built for self-defense, giving you peace of mind in knowing that SA has your back.”
The store offers handguns by Glock, Walther, Sig Sauer, Beretta, Smith & Wesson, Taurus and others. Prospective buyers of the Heritage Rough Rider single-action revolver with a stars and stripes grip are told to “enjoy the look and feel of a classic revolver design, built with a nod to the traditions of the Old West.”
A gun library near the gun counter displays used guns for sale, more rifles, shotguns, handguns, ARs. You see a 2003 Springfield rifle used by the Army in World War I. Strangely, or maybe not, the Cabela’s website features the Soviet-developed Kalashnikov AK-47 automatic rifle, deployed to the Cold-War-era Warsaw Pact armies and terrorists worldwide.
I qualified as expert in the Marine Corps with the M-14 infantry rifle, an 11-pound semi-automatic weapon exquisitely designed for war. By 1972 the Corps was replacing it with the M-16, a flimsy plastic-stock killing machine that fires a lighter round than the M-14, that on impact tumbles inside its target, hardly ever leaving any wounded. The AR-15 is the civilian variant, favored by mass murderers, now sold at an Outdoor World near you for under $1,000. You can get a used one for less.
The Outdoor World firearms guns on display all are locked in racks or display cases. But a quick survey finds news reports of gun thefts at the chain, from West Chester, Penn., to Hammond, Ind., to Lexington, Ky., to Oklahoma City to Charlotte; Woodbury, Minn., Kansas City, Calgary, Alberta, lots of others. The Fort Mill, S.C., store had three robberies. Some arrests are made, some guns recovered, not all.
You can buy assault rifles at other places, Adventure Outdoors, Camping World, Big 5 Sporting Goods. Some Walmarts sell them, others don’t. The U.S. has about 53,000 licensed gun dealers.
The National Shooting Sports Foundation, the gun industry trade group, said in 2022 that Americans (including police forces) own 20 million assault rifles, which it calls “modern sporting rifles,” up from 8 million in 2004. NSSF says Americans own something like 434 million firearms of all types.
The boys, their mom, and I had a lighthearted visit to Outdoor World. We watched as a young guy loaded the new line on their reels. We looked at tackle, I bought a new rod. The place was nearly empty while we were there, which was fine with me. Like lots of people, Sandy and I have pretty much stopped going to malls and other crowded places. Walking city streets, I look around.





