April 17, 2023
The IGA in Rosman, in Transylvania County, N.C., in the western end of the state, appears to be the town’s only grocery store. IGA is a chain of markets mostly in small towns and rural places. In Rosman it’s more of a 7-11 or a Dollar General, with fuel pumps outside, shelves crammed with cans and jars, a solid wall of beer and soft drinks.
I stumbled into the IGA after a hike in nearby Gorges State Park. It was a warm afternoon, I looked for ice cream, but the store didn’t stock individual pops or cones. I grabbed a Gatorade and waited while the cashier rang up a customer who bought about $60 worth of groceries. I stumbled back out to the van.
Around 700 people live in and around Rosman, about six miles north of the South Carolina state line. The French Broad River begins at a waterfall just west of town, flows as a narrow stream through downtown, then broadens into a powerful torrent close to Asheville. The town has a post office, a Mexican restaurant, a combined high school and middle school, and at least three Baptist churches. Small industrial businesses are scattered along east-west U.S. 64, which intersects north-south U.S. 178 near the center of town.
We drove through Rosman about a year ago, heading up 178 with no particular destination. It’s the place where we first saw a “Trump 2024” banner. We asked a guy laying the yardage lines on the high school football field for directions to a restaurant. He sent us to the Country Skillet. From there we drove ten miles east to Brevard.
The history I could find is a little vague as to when the town was established. It went through a couple of name changes, settling on Rosman in 1905, derived from the names of businessmen Joseph Rosenthal and Morris Osmansky.

As you make your way up 178 you cross the Eastern Continental Divide. You then pass Rocky Bottom, still in South Carolina, an unincorporated place, site of a conference center for the blind and a couple of summer camps. A few frame houses teeter from the cliffs. I guess the population is fewer than 100. It’s on the map because it’s at an intersection with a spur to the summit of 3,500-foot-high Sassafras Mountain, the highest point in South Carolina.
More than a few memorial roadside crosses dot the shoulders of 178. The road, mostly without railings, veers sharply left, then right, then up, then down, below looming peaks and above steep crevices as it climbs a couple of thousand feet to Rosman. It’s a steep, scary stretch through the thick forest of the 50,000-acre Jocassee Gorges Management Area.
About 12 miles west of Rosman on 64 is the headquarters of Gorges State Park, an end point of the Blue Ridge escarpment, which becomes the western North Carolina Smokies. All this is virgin country, nearly empty but for a few hundred souls in Cashiers, another unincorporated place.
Sitting in the van with my Gatorade, I wondered about the place. It’s not beautiful. From the south you pass a collapsed building surrounded by rusting autos, propane tanks, and household appliances. As you draw closer to town one-story frame houses, mobile homes, and trailers show up, including one with a sign, “Bed and Breakfast,” a flophouse no more than ten feet from the shoulder. The highway turns at one of the town’s two traffic lights and you’re out of town.
Rural communities like Rosman are everywhere in America, The IGA is pretty much the entire business district. No McMansions, Starbucks, or microbrewery. The nearest Walmart and fast-food outlets are in Brevard. There’s some work in businesses like M-B Industries, which makes small machine components just outside downtown.
When I first stopped at the IGA last Tuesday morning it was busy. The girl at the register smiled when I asked for directions. “Left at the traffic light at the high school, then left at the stop sign. Then you’ll see 64.” A man in line gave me more specific directions to Frozen Creek Road, the access road to the state park.
Frozen Creek winds through the trees past small homes, truck gardens, signs for cabin rentals, and yards where a few cows graze. The mountains loom high on both sides. Within a few miles the houses become scarce then disappear, the forest thickens, the road turns to gravel. I turned in at the trailhead parking lot. My map showed the road ending in dense woods, which extend a half-dozen miles south to the headwaters of the Toxaway River and giant Lake Jocassee.
Except for the hike I had no reason for visiting this inconspicuous town, a gateway of sorts to other inconspicuous places. Sapphire appears on the map somewhat off U.S. 64 between Cashiers and Rosman, known for vacation homes. These are places for folks who really want to get away.
Passing through a place twice doesn’t reveal its inner life. Still, I felt a sense of solace on arriving in Rosman and later, a pang of regret driving away. Maybe it was relief at surviving the mountain road. The high school/middle school and the churches reveal something of community life, or at least awareness that it exists. On Friday nights during football season students and players’ parents occupy the bleachers. On Sundays folks attend services at their three churches, maybe afterward they head to the Mexican restaurant.
What is the draw of this nondescript place? It may be the deafening silence that is consoling. My impression is of a dreamlike calm, a kind of serenity amidst the surrounding miles of rough, fearsome country. My imagination may be working too hard here. It’s no Shangri-la, for sure. But somehow Rosman, the community, conveys to passers-through, or maybe just me, an undefinable, mystical sense of being, a retreat in their place here on earth, which is home.






