February 24, 2025
My fifty-seven-years friend Connie and I parked and checked in at the Visitor’s Center, or Zentrum, of the BMW Spartanburg Manufacturing site. It was all of a 20-minute drive from home. I wondered why I had never made the effort in the past four years.
We hooked our visitor’s badges to our jackets to ensure they were clearly visible and browsed through the classic vehicles on display. We looked over the Z3, used by Pierce Brosnan as James Bond in GoldenEye, the first car built at Spartanburg. Other vintage cars introduced new technical features going back to the 1930s.
The Spartanburg site, which started operations in 1994, encompasses eight million square feet, BMW’s largest in the world. The plant builds 1,500 cars every day in six vehicle types with a staff of 11,000 “associates.” Some 60 percent of the production is for export to 120 countries. In 2023 the plant built 225,276 vehicles, every one to a specific customer or dealership order.
The work is done almost entirely by robots on automated assembly lines. Human beings no longer turn bolts in auto manufacturing. The associates wear sharply pressed uniforms, not a grease spot to be seen. Team members man inspection stations, running gloved hands over vehicles chasses to check for imperfections.
For the tour we turned off our cell phones and stuck them in our pockets. No pictures! We put on safety goggles and earpieces to listen to the tour leader’s briefing. The group stayed in single file, walking a line marked with green paint. We watched the “white” unpainted vehicle hulls move along the conveyers to be lifted to a second level. Each department is lit by fluorescent lamps that mimic natural light.
We got a look at the paint shop, where each vehicle gets five coats of water-based paint. Painting adds 20 pounds to the weight of each car. They did not show us the installation of engines, transmissions, and electronics. We watched team members drive finished cars off the line. They get five gallons of gas and head for the testing track.
The Spartanburg site dazzles the visitor with or without an engineering background. As we entered the plant we met a crowd of BMW people, each wearing the distinctive blue and silver logo. I caught a murmur of German, visitors from Munich headquarters, I guessed. No smiles. All business.

We marched behind our tour guide, a young woman who rattled off statistics like a German-trained engineer, which she might well be. We paused to gawk at the rows of car bodies creeping forward toward giant robots, which attached doors. The vehicles were lifted overhead for a ghostly silent conveyor ride to classified spaces for finishing.
The previous Saturday our kitchen table was set for painting. On canvas surfaces, two young girls sketched images, the older one, ten-year-old Josephine, of our grandsons’ new dog, the younger one, six-year-old Iris, of their own home. Slowly they filled in the outlines they had drawn with acrylic paint, browns and blues. They applied themselves to the work, seriously, deliberately, focused on the task, on their brushes and colors.
Josephine worked from a photo, Iris from memory. They created images that captured their sense of their subjects. In two hours they created art, little girls’ art, a few brush strokes too heavy here and there, a few too thick. But their colors glowed. Their art was something real and true.

The girls completed their painting. Josephine gently finished the dog’s ears in light brown then daubed the background in light blue. She looked her work over as if intent on touching it up later, then moving on to greater challenges. Iris mixed aquablue with green. I left them a box of new brushes.
Connie and his wife Trish stopped to visit for a couple of days. We talked a bit about publishing the college newspaper and hitchhiking from New Hampshire to Washington for the big anti-war rally in November 1969. He later joined the Peace Corps to teach English as a second language in Zaire, now the Central African Republic.
Connie talked about his Peace Corps work, teaching in a remote African place where French and hundreds of local languages and dialects were spoken, but local people hoped to learn English. That was the 1970s. Over time the teaching was undermined by endemic political violence and brutal civil wars that extinguished Zaire as a nation, along with its colonial heritage.
While flying out of the country his plane was forced down in the Ugandan city of Entebbe by soldiers of then-Ugandan dictator Idi Amin because Amin suspected the passengers of sympathizing with local rebels. After that experience Connie extended his Peace Corps term for a third year.
These three anecdotes of vastly different human experiences reveal the application of single-minded focus to achieve a goal that is meaningful, virtuous. The goal is elusive because it is universal: the pursuit of excellence. We encounter it, sometimes unconsciously, taking no notice as we rush through our daily lives dealing with chores and obligations, confronting, or cooperating with others. We may achieve it when we work at it.
Authentic achievement grows from serious effort, the force of the human will exerted in the act of creation, whatever the scope: a child’s studious application of paint to canvas; a teacher’s perseverance in a remote Third World backwater; the sophisticated innovation of brilliant engineers to build high-performance automobiles on a massive scale.
We know it especially by contrast with this moment, as we witness the silence of the Republican sheep in Congress, fearful of being “primaried” (is that a word?) if they breathe a syllable of discomfort with the Trump rampage against federal agencies established to serve Americans.
The act of creation, spontaneous, courageous, whether deeply personal or collaborative, enlarges and renews the human spirit. We know it when we see it. We look about now, hoping and praying to see it again.


