December 2, 2024
Thanksgiving arrived with early rain, but also gladness and friends, younger folks who reached out to us when we were strangers in this town. We joined them for Thanksgiving breakfast. We followed an old recipe and baked my mom’s famous coffee cake.
Together we thanked the Lord for his blessings, and asked his protection for all of us, and others.
Blessings aren’t enough for all Americans. Three weeks earlier a bulky package arrived from St. Joseph’s Indian School in Chamberlain, South Dakota. It came via bulk mail, typical of requests for donations. Along with the fervent “ask” letter, the package contained a small blanket, address labels, a colorful canvas shopping bag, a tiny flashlight.
We had never heard of St. Joseph’s. They found our name and address the way dozens of other charities find them: through the vast digital roster of millions of donors that resides on a powerful computer server in a windowless data farm, which could be anywhere.
The brochure describes St. Joseph’s as a home for 200 children of the Lakota-Sioux tribe. A website explains that “since 1927 the school’s mission has been to educate Native American children and their families for life—mind, body, heart, and spirit.” It features videos of cute children singing. But the website is a hardball pitch for donations.
Solicitations arrive almost daily, from the AARP Foundation, Wounded Warrior, Doctors Without Borders, Second Harvest Bank of Metrolina, Catholic Relief Services. Then the local PBS station, my high school, my daughter’s alma mater.
The AARP Foundation offers a LED lantern in exchange of a gift of $12. The lamp is “long-lasting, bright, and dimmable, a small token of our deep appreciation …” Wounded Warrior sends quarters pasted to a card.
Many pitches are powerful. Catholic Relief calls on us to “change a life this Christmas.” AARP: “Seniors are struggling to make ends meet.” Second Harvest Bank asks donors to “help neighbors facing hunger this Holiday Season.” Some are not. I still get dunning letters from my private, well-heeled high school, to which over 57 years I’ve not given a nickel.
A second letter arrived from St. Joseph’s, a “friendly reminder … to brighten a Lakota child’s Christmas.” It requested $25 toward Christmas dinners, $35 for gifts, $50 for winter clothing, or larger amounts, and added Philamayaye, Lakota for “thank you.”
For many Americans the statistics showing a booming economy are a mirage. In September the Census Bureau reported that more than 36 million Americans, 11 percent of the population, are at or below the federal poverty level. These people need food, medical care, shelter. Big cities have their pockets of poverty. In many rural places the side roads and alleys are lined with ramshackle buildings—shacks—that pass for homes.
Healthcare is out of reach for many Americans. Food pantries everywhere exhaust their stocks. Schools in poor communities struggle to secure books and supplies.
Americas are generous. The National Philanthropic Trust reports that Americans donated $557.2 billion in 2023, about a two percent increase over 2022 but less than the 4.1 percent inflation rate. Most of that, $347.4 billion, was given by individuals. Foundations donated $105.3 billion and private companies $36.5 billion.
The Trust says that 24 percent of charitable giving went to religious organizations. Education received 14 percent, foundations 13 percent and “public-society benefit” 10 percent.
The IRS reports 1.5 million tax-exempt 501(c)3 tax-exempt organizations operate in the U.S. These are religious, charitable, scientific, literary, and educational organizations. The solicitations you get in the mail or online almost certainly are tax-exempt. If you itemize your tax return you can claim your contributions as deductions.
The outfits that ask you to give are competing with each other for your dollars. Their solicitations try to persuade you that they are doing work you want to support.
Some charities, like the American Cancer Society and American Heart Foundation, are fundraising machines. But then, cancer and heart disease are killers. The big charities fund big research. They need the money.

We gave a few dollars to the Neighborhood Cancer Connection of Greenville, a tiny outfit that supports cancer victims and family members. The NCC provides counseling and donates wheelchairs, bedding, walkers, breast prostheses, and other items. It pays for prescriptions, transportation, and household bills for financially stressed patients.
We got a thank-you for our NCC donation, but no follow-up request. The letters keep coming from others, the brochures, the formulaic presentations of urgent need. The need is real, so is the marketing.
There should be a payback for checkwriting, an authentic sense of answering need. When we feel it, we’ll know it.
Then too: “Giving Day” is tomorrow, December 2, following Cyber Monday, the big online shopping day. A lady named Celeste Flores directs GivingTuesday/United States and Canada. Other continents have their own teams.
Yes, there is a website, filled with enthusiasm: It calls for giving, financially or however you want to: volunteer to foster or walk dogs; beautify your neighborhood; buy someone a cup of coffee. Shovel snow for a senior, bring popsicles to a park to share. You might “visit a new neighborhood and strike up a conversation with someone different from you.” And so on.
People do these things even without looking at websites. You can write checks and send them to charities in their business reply envelopes. You’ll get a thank-you. Christmas is coming, after all. Spread the goodness around. Then buy someone a cup of coffee.











